Adam Richardson

Strategy Director

frog design

Adam is responsible for overseeing many of frog’s strategy engagements for product, digital and brand clients. He combines a background in industrial design, interaction design, and sociology and has a broad range of experience in both consulting and corporate settings. Clients have included DaimlerChrysler, HP, Microsoft, Motorola, Oral-B, Sun Microsystems, Vodafone, and Yahoo. He has extensive experience conducting ethnographic research to discover user needs, and with making research and strategy insights that connect concretely with product development. Prior to frog he ran his own consulting company, and has worked at Sun Microsystems (lead designer for high end servers) and Praxis Product Design (senior designer).